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Hey, Guys–Are You Macho Enough to Wear Pink?
I love this! Troy White writes about a 97-year-old macho cowboy event, the Calgary Stampede, and how organizers got these touch cowboys to benefit breast cancer research by wearing pink. Be edgy...
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My Name is Shel and I’ll Be Your Jargon-Cop Today
One of my pet peeves is professional communicators who can’t communicate. Today I followed a link to an interesting-sounding article about why businesses could benefit from managing multiple Twitter...
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Obama, International Communication, and the Need to Organize
This is not about politics; it’s about communication style, using a politician as an example. My wife teaches business communication (with a heavy focus on international dos and don’ts), and she and I...
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Great Ad…Missed Opportunity to Increase Effectiveness
In the Great Advertising Debate, branding vs. direct response, I’ve always come down on the side of direct response. Every marketing message (not just ads) should have a call to action, a way of...
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Why I Read People I Disagree With
Copywriter Ryan Healy had an interesting post today discussing the reasons why people unsubscribe from his blog. Not surprisingly, many had to do with e-mail overload. But quite a few had to do with...
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BP’s Form Response to Offer of Help: They STILL Don’t Have a Clue
My friend Paul Krupin of Direct Contact PR sent me this memo from the Deepwater Horizon recovery team. Even if the Gulf of Mexico weren’t drowning in BP’s oil–a situation in which you’d expect the...
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Good Marketing Is Good Business (Guest Post by Jim Kukral)
Note From Shel Horowitz, Owner of this Blog: I’m posting this not because I agree with everything Jim says, but because I don’t. I’m not going to tell you which parts I agree with and which I’d argue...
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A Chance to Confront Racism
My friend Ken McArthur blogged about his internal struggle in not confronting racist remarks from his substitute barber. I gave him this advice: It’s not too late. Go back and find him. Tell him, in a...
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One Small Victory Against Ulgtraright Hatemongering
Right-wing bloviators spewing bile and calling it “news” have been a fixture on the political scene for quite a few years now. And they’ve had influence far beyond the numbers of “true believers.”...
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How the Democrats Could STILL Win in November
Considering their enormous and deep understanding of marketing during the campaign, it’s hard to understand why the Obama administration is so bad at marketing itself as a governing force. Obama’s...
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